Assorted work
Principles
Care deeply
About the craft. About the user. About the outcome. Surface-level work does not interest me.
Think big
I believe if you optimize the sub-systems, you sub-optimize the system as a whole. So the scale of thinking matters.
Authentic communication
Clear thinking requires clear conversations. I value direct feedback, intellectual rigor, and respectful disagreement.

















diana@dianamas.com
If you are a founder or product leader working on something meaningful, write me.
I also love meeting thoughtful, smart people. Art, product, AI, wellness. If that resonates, let’s talk.
I love bees cause they are hardworking and cooperative. They move through life looking for flowers and producing sweet honey.






















